Getting to the Root of Important Research Questions
About Melissa Oakes
Melissa Oakes has been moderating since 2005 and she knows how to get underneath the surface and uncover key insights. She provides top notch qualitative expertise and brings a unique energetic and empathetic interviewing style to the table. She draws on a combination of her down-to-earth personality, positive energy and professionalism to make a connection with her respondents whether she is talking to a first-time mom or a key opinion leader. She is RIVA trained, an active member of the QRCA and has a diversified experience across CPG and Healthcare.
Difficult Topics Require the Right Mix of Professionalism and Compassion
Melissa specializes in what she likes to call “sensitive topic research” – talking about difficult, sometimes taboo topics (contraception, erectile dysfunction, genetic testing, vibrators and condoms, difficult disease states). Her greatest reward is helping others find their voice and articulate what they really think and feel when it comes to a topic they may have never talked about! She often hears respondents say, “I never told anyone that before – and it feels really good!” Melissa has a way of connecting with respondents and making them feel comfortable even when the topic can be uncomfortable.
Everyone has a story…
By carefully and creatively implementing the right methodologies and approach, we are able to discover intimate feelings and bring those stories to light.